Friday, July 01, 2005

Gen X & Gen Y Profiles

Whether or not you're interested in marketing, you may find this article profiling Gen X [27-39]and Gen Y [14-26] folks intriquing. Jane Buckingham, author of "The Modern Girl's Guide to Life," and a Gen Xer, paints an interesting picture.

Of their noted slacker image, Buckingham explained that Gen Xers "went through their midlife crises 25 years too early."

Now that they are emerging from those midlife crises, they are remarkably susceptible to marketing that "helps them figure out what is happiness..."

Take a look at the article. Does this fit your experience with Gen X & Y?

No comments: