Wednesday, September 23, 2009

All Washed Up: using influence to change behavior

Here's a great study in how to use influence to change behavior from the folks who brought us Crucial Conversations and Crucial Confrontations. Now they bring us Influencer. Well worth the six minutes. Tell me what you think you could apply this lesson to.

1 comment:

Sue said...

Watching this incredibly charming and effective video led me to finally pick up the Influencer book. I'm working on the concepts in several areas of my life and hope to see some profound improvements.