Friday, December 08, 2006

Learn How a Great Presenter Refines Substance, Structure, and Style

If you make presentations to sell, whether it's an idea, a product, your agency's mission, or a new program's value to the community, you'll find this a helpful overview for your prep work.

Many consider Ray Butkus one of the best marketing presenters around. I found it worth saving in my resource file. Maybe you will, too.

Developing and Delivering High-impact Sales Presentations
By Ray Butkus

In the sales arena, success depends upon the superior presentation of the facts. In a highly competitive market with an abundance of choice, winning isn’t simply about building the better mousetrap but about how well the marketplace understands and remembers the distinctiveness of your mousetrap versus all others....
Denny Hatch's Business Common Sense

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