Many consider Ray Butkus one of the best marketing presenters around. I found it worth saving in my resource file. Maybe you will, too.
Developing and Delivering High-impact Sales PresentationsDenny Hatch's Business Common Sense
By Ray Butkus
In the sales arena, success depends upon the superior presentation of the facts. In a highly competitive market with an abundance of choice, winning isn’t simply about building the better mousetrap but about how well the marketplace understands and remembers the distinctiveness of your mousetrap versus all others....